Elroy will be laser-focused on coaching YOU into a BRAND. If you are an on-air personality or a podcaster, you are one of many. However, you will WIN if you develop yourself into a brand.
Personalities that are making a difference are the ones that have something substantive, compelling, and commanding to say. Content is now “KING.” Unfortunately, the list of personalities of that brand is very short. With listeners having so many choices to hear music, they are looking for more than just music when they turn on the radio. They want to be entertained and intrigued by radio or podcast hosts. Talking up to the vocals, reading liner cards perfectly, and doing birthday shouts have no value.
Based on his experience as one of the industry’s most prominent radio programmers, Smith believes
that on-air talent and program directors are too close to the product to have an objective point of
According to Smith “When consultants have given me feedback about my radio station, it did hurt.
However, when I thought about the critique, many points were valid.
I have enjoyed a lengthy and memorable career working with some of the best in the radio business.
Uniqueness, being distinctively different, and being transparent are just a few traits in establishing your brand. My
goal is “Coaching YOU into a BRAND” no matter what format and no matter what country.” This eight-
session curriculum will prepare you for branding and marketing success.” For details:
ABOUT ELROY SMITH
Elroy Smith is a career radio programmer with over 30 years of experience and has completed
successfully in major markets such as Chicago, Philadelphia, and San Francisco. He has also
worked/coached notable personalities like Steve Harvey, Tom Joyner, Russ Parr, Rick Party,
Charlamagne, Yolanda Adams, Doug
Banks, to name a few.
Tracey V. Bell
www.951FMChicago.com and www.theibmcompany.com,